Ads & Cookies Policy

Last Updated: 11 Dec 2025

Unisum Abroad (“we,” “our,” or “us”) uses cookies, tracking tools, and advertising technologies to improve user experience and deliver relevant ads across different platforms such as Google Ads, Instagram Ads, Facebook Ads, and other global ad networks.

This policy explains how we use cookies, why we use them, and how your data may be used during ad campaigns.

1. Advertising Policy

We run digital advertisements on:

  • Google Ads (Search, Display, YouTube)
  • Instagram Ads
  • Facebook Ads
  • Worldwide retargeting ads

These ads help us reach students who may be interested in studying abroad and provide them with relevant information.

A. How Ads Work

When you visit our website:

  • Google or Meta (Facebook/Instagram) may collect anonymous browsing data.
  • You may see our ads on other websites, apps, or social platforms (retargeting).
  • Ads may be based on your interests, behavior, or pages you visited.

We do not collect or store any financial or sensitive personal information for advertising purposes.

2. Cookies Policy

Cookies are small files stored on your device to improve your browsing experience.
We use the following types of cookies:

A. Essential Cookies

These are required for website functionality and cannot be disabled.
Example:

  • Security cookies
  • Login-related cookies
  • Load balancing cookies

B. Analytics & Performance Cookies

Used to improve website performance and understand user activity.
Examples:

  • Google Analytics
  • Meta Pixel Analytics

These track:

  • Time spent on website
  • Pages visited
  • Location (general, non-personal)
  • Device and browser type

C. Advertising Cookies

Used for:

  • Showing relevant ads
  • Retargeting users who visited the site
  • Tracking ad performance

Examples:

  • Google Ads Remarketing
  • Facebook/Instagram Pixel
  • Tracking conversions

These cookies do not identify you personally. They only collect anonymous data.

3. How We Use Cookies

We use cookies for:

  • Improving the browsing experience
  • Understanding student behaviour
  • Running targeted and retargeted ads
  • Measuring ad campaign performance
  • Showing relevant content and offers
  • Enhancing website speed and personalization

Cookies help ensure students see useful study-abroad updates, offers, and guidance relevant to their interests.

4. Third-Party Tools Used

Our website may use third-party tools such as:

  • Google Analytics
  • Google Ads Pixel
  • Facebook/Instagram Pixel
  • Third-party tracking scripts

These tools may collect anonymous data to:

  • Analyze traffic
  • Improve ads
  • Track conversions
  • Measure performance

All third-party services follow their respective privacy rules.

5. Control & Disabling Cookies

You can choose to:

  • Accept cookies
  • Reject cookies
  • Delete already stored cookies
  • Disable cookies from your browser settings

However, disabling cookies may affect website function or prevent certain pages from loading correctly.

6. Data Protection

We never sell, share, or misuse your personal information for advertising.
All collected data is used strictly for:

  • Website improvement
  • Ad relevance
  • Analytics
  • User convenience

We follow global data privacy standards.

7. Changes to Ads & Cookies Policy

We may update this policy anytime based on:

  • Google / Meta advertising updates
  • Legal requirements
  • Website improvements

Changes will be posted on this page with the updated date.

8. Contact Us

For any questions regarding Ads or Cookies Policy:

WhatsApp: +91 72909 77640
Address: 28/888, Madangir, South Delhi, Pushpa Bhawan, New Delhi – 110062
Email: contact@unisumabroad.com